The maker of a Kansas City-style barbecue sauce brand has responded to a decision by a Buffalo-area supermarket chain to remove its product from store shelves by donating to food banks in both cities.
It’s the latest twist in a good-humored off-field skirmish that unfolds in the days leading up to Sunday’s AFC Championship game between the Buffalo Bills and the Kansas City Chiefs.
It started earlier this week when hosts of 97 Rock’s “Morning Bull” show Rich “Bull” Gaenzler and Rob Lederman urged local grocers to remove KC Masterpiece sauces from their shelves until after the game. . Dash’s Market has agreed to temporarily withdraw the bottles from its four local stores.
KC Masterpiece, which is owned by Heinz, responded on Friday that it would donate a combined $ 5,000 and 5,000 bottles of its sauce to FeedMore WNY in Buffalo and Harvester’s-The Community Food Network in Kansas City.
Additionally, Wing King Drew Cerza, who has used KC Masterpiece in his wing sauces, has set up a GoFundMe for Bills and Chiefs fans to donate to both organizations, who will share the profits. Dash contributed $ 5,000.
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